Marketing Strategy Examples

 

Marketing Strategy Examples

Marketing is a plan of action taken by businesses to create recall value for their products. Or brands, it helps to increase sales by creating a good marketing strategy you can deliver your brand value, brand acquisition, uniqueness of your product. A good marketing strategy will help you to increase your sales or revenue.

In this blog, I’m gonna give you 7 examples of simple marketing a strategy which you can use in your business and you will your business to growth.

Niche Marketing: Niche marketing is a specific style of marketing where specific Demography, specific psychology, specific geography are targeted. Basically, it says don’t sell everyone at a cheaper price sell a few at a higher price. In this marketing strategy businesses target customers they sell to the specific customers a specific brand in a specific price range. This is one of the best ways to capture the market and create a monopoly.

Example: There are many channels like sports channel, news channel etc but in the sports category their star cricket here only they are streaming cricket matches or cricket related talk shows is an example of niche marketing because now if a person wants to watch cricket he directly goes to star cricket he won't go anywhere else in this marketing strategy you can create a monopoly and better engagement with your customers.

Trade Show Marketing: In this marketing strategy everyone from a specific industry comes under a roof. Trade show marketing is growing popular day by day. Businesses are evolving and being organized day by day so trade show marketing helps to reach more customers also it helps to acquire new business partners, distributors and increases export and imports.

Example:  if a trade show happens in the textile industry you will find Stitched clothes, fabricator, seller, distributor, stitching equipment, Retailer, Wholesaler,  Stitching machines, you can also find finished goods basically you will find everything related to the textile industry. If you participate in a trade show you cant not just sitting up this will not help to reach more customers you have to demonstrate your products and you can also attend a speech to get more customer engagements. This marketing technique is also a very effective way to grow your business either you have a small business or a large scale business. Every size of business takes part in this type of marketing plan.

Social Media Marketing: Nowadays over 3.9 Billion people using social media. And is growing day by day it is the most growing markets so how can a business ignore this huge market. Here if a customer likes a product they share it. Your products earn more credibility, earns more trust in your products. And now very powerful analyzing tools are available in the market which you can use to remarket and re-target your customer. In the pandemic situation every business affected but only those who run their business on social media they earn huge profit throughout this lockdown phases.

Freebie Marketing:  Freebie is a marketing strategy that is widely used by companies, here you can it is a sample marketing like they offer you low range products for free and then sells you a  high range products like company offer you a toothbrush for free with a toothpaste. One more example is jio when jio first comes into the market they offer free voice call and free data for an entire year at that time internet was more costly than now. then after some time, they launch a plan for months as you can see they use freebie marketing they first offer free internet to acquire market and then when they able to create a monopoly they started to charge.

Spy Marketing: In this kind of marketing technique companies create a buzz about their products, create an advertisement that the products are coming soon they repeatedly doing their buzz to gain public attention. In this strategy, they don’t offer discounts or not describing their product they only focused to create a buzz about their product they want that the customer to started to talk about their products discusses their products. Basically, they create excitement, they build energy, curiosity about their products in customers' minds.

Inbound Marketing And Outbound Marketing strategy :

Inbound Marketing is where your customer wants to reach you and Outbound is when you try to reach your customer. In inbound marketing you can write blog and article on your website where people try to reach you and jump to your landing page where you can offer them your products, you can write an informative and unique blog to attract more visitor and doing SEO(search engine optimization) you can rank your blog so that people can see your blog in the top three list of google. And Outbound is where you try to reach your customer by tale calling, TV commercials, letters, and newspapers.

Cross Promotion Marketing: cross-promotion is where two different kinds of brands sharing their customers. Here two brands customer needs are same but not competing brands is mandatory like BMW cross Promotions with Lui vIton here one is a car manufacturer and one is bag manufacturer but their customers are the same because those who can afford to buy BMW can also buy Lui Viton both brands are selling premium products so their customers are same more Examples like mac Donalds with coca-cola KitKat with android dominos with Pepsi. By using this kind of marketing strategy companies reach more customers and their advertisement budget does not affect or they don’t over the expense in their advertisement budget.